Comments on: New Listening http://blog.uspcontent.com/2007/03/21/new-listening/ [tagline -- edit in options/general] Tue, 6 Jan 2009 20:02:19 +0000 http://wordpress.org/?v=2.0.4 by: Martin http://blog.uspcontent.com/2007/03/21/new-listening/#comment-42 Sun, 10 Jun 2007 12:36:51 +0000 http://blog.uspcontent.com/2007/03/21/new-listening/#comment-42 Rob, I have always embraced new technology constantly. The way in which media has moved in the past few years is breathtaking and the iPod has to be the ultimate music carrier at this time (even though the compressed bit rate is sometimes annoying). It will be interesting to see how the convergence of music, TV, film etc comes together. The iPod's position is safe for now, but that may change as it's all moving so fast. I think that the iPod is not even all about the media it can carry. As with all successful brands he look and feel of this product is the key to its ubiquity. Apple have it exactly right!! Actually I don't agree that radio will be killed by the iPod as people want to always be instantly entertained with innovative programmes that stimulate and entertain. The iPod can be seen as an 'add on' to my own enjoyment of music and other meida, not a replacememt. However, I do firmly believe that the iPod should act as a kick to the radio industry to move out of the rut that I feel it is firmly in. I firmly feel that radio is lacklustre in it's curent form. Despite the proliferation of stations now it feels as if it is less exciting that it was when you were on Luxembourg in the late 70s. Playlists are narrow and many presenters (not all) have zero personality. And this isn't pure nostalgia talking either. Radio Luxembourg has no place in the current media age, yet at the time it was personality led and engaging to listen to. There is no reason why that approach cannot be used again successfully. Someone has to try and break this current situation. The stations may deliver to their shareholders, but do they really deliver to their audiences? In the meantime I will format and shuffle my iPod...both at home ad on the move in the car. Thise MP3 connectors are so handy!! Rob, I have always embraced new technology constantly. The way in which media has moved in the past few years is breathtaking and the iPod has to be the ultimate music carrier at this time (even though the compressed bit rate is sometimes annoying). It will be interesting to see how the convergence of music, TV, film etc comes together. The iPod’s position is safe for now, but that may change as it’s all moving so fast. I think that the iPod is not even all about the media it can carry. As with all successful brands he look and feel of this product is the key to its ubiquity. Apple have it exactly right!!

Actually I don’t agree that radio will be killed by the iPod as people want to always be instantly entertained with innovative programmes that stimulate and entertain. The iPod can be seen as an ‘add on’ to my own enjoyment of music and other meida, not a replacememt. However, I do firmly believe that the iPod should act as a kick to the radio industry to move out of the rut that I feel it is firmly in. I firmly feel that radio is lacklustre in it’s curent form. Despite the proliferation of stations now it feels as if it is less exciting that it was when you were on Luxembourg in the late 70s. Playlists are narrow and many presenters (not all) have zero personality. And this isn’t pure nostalgia talking either. Radio Luxembourg has no place in the current media age, yet at the time it was personality led and engaging to listen to. There is no reason why that approach cannot be used again successfully. Someone has to try and break this current situation. The stations may deliver to their shareholders, but do they really deliver to their audiences?

In the meantime I will format and shuffle my iPod…both at home ad on the move in the car. Thise MP3 connectors are so handy!!

]]> by: james m http://blog.uspcontent.com/2007/03/21/new-listening/#comment-2 Wed, 28 Mar 2007 19:03:45 +0000 http://blog.uspcontent.com/2007/03/21/new-listening/#comment-2 You should tell Trev (if I may be so familiar), that there is an FM adapter available for the iPod. That way he can still own one, without killing radio. In fact if enough peeps bought the FM adapter it might encourage Apple to include it by default. In which case it's his DUTY to purchase said device. Right now, am listening to Le Show, by Harry Shearer (him off the Simpsons). JM You should tell Trev (if I may be so familiar), that there is an FM adapter available for the iPod. That way he can still own one, without killing radio. In fact if enough peeps bought the FM adapter it might encourage Apple to include it by default. In which case it’s his DUTY to purchase said device.

Right now, am listening to Le Show, by Harry Shearer (him off the Simpsons).

JM

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